LoungeREADY-MADE PLAYLIST
Music for lounge areas
A smooth, unobtrusive backdrop for relaxing and unhurried meetings.
Get this playlist
Weightless HourListen to a few
samples
demo clipsA small selection from the full playlist
Background music for car dealerships
and showrooms
Licensed background music for car dealerships and showrooms: a restrained premium background on the floor and separate sound in the service area. No PRO fees for our music.
HEAR HOW IT SOUNDS
Background music
for car dealerships and showrooms
Hear how a showroom sounds. Real tracks from the Harmonia catalog.
BoutiqueREADY-MADE PLAYLIST
Music for boutiques
An expressive atmosphere for the sales floor and fitting rooms.
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Brass HandlesBoutique
Premium boutique0:003:15
Listen to a few
samples
demo clipsA small selection from the full playlist
Buying a car is a long conversation
A deal at a dealership doesn't happen on the go. The client spends anywhere from half an hour to several hours on the floor, sits in cars, does the math, argues with the salesperson and calls home. The whole time, the music shouldn't interfere: not with volume, not with recognizable vocals.
Silence in a big empty showroom doesn't work well either: it emphasizes how few customers there are and makes every step audible. You need a steady, restrained background that fills the volume and supports the status.
Showroom and service are two different places
On the sales floor you sell, and premium minimalism fits. In the service waiting area the client sits for an hour or two and gets bored, so the background can be a bit livelier. In the service bay itself sound competes with tools, and it needs a separate setting or to be switched off.
Each zone is set up separately and costs from $4/mo on top of the location, with management staying in one account.
Its own music in every zone
A dealership usually consists of three spaces that sound very different.
| Zone | What plays | Volume |
|---|---|---|
| Showroom | Modern minimalism, boutique classicalFills the volume without interfering in the conversation with the salesperson | Quiet background |
| Service waiting area | Chillhop, boutique jazzThe client sits for an hour or two and gets bored | Noticeable background |
| Reception | Modern loungeFirst impression | Quiet background |
| Service bay | Confident groove or offCompetes with tools, often simpler to turn off | Very quiet |
No PRO fees for our music
A typical background-music service gives you tracks by well-known artists. The rights to those tracks belong to labels and songwriters, so a dealership may also have to deal with a performing rights organization (PRO), such as ASCAP or BMI in the US, PRS for Music in the UK or SOCAN in Canada, on top of the subscription.
Harmonia works differently. Our catalog is original music produced for business use, and a public-performance license for your venue is included in the subscription. Our tracks are not registered with PROs such as ASCAP, BMI, PRS, SOCAN, APRA AMCOS or GEMA, so playing music from our catalog does not create PRO fees for that music.
Launch within one business day
Send an application and we approve it within a business day. After that, the music plays on the devices you already have in the dealership: a tablet at the front desk, a laptop, a mini-PC with a speaker or a public-address system.
Staff don't have to pick anything each morning. Playlists and the schedule are set once, then the music starts by itself and doesn't repeat during a shift. For a chain, everything is managed centrally, by location and zone, from one account.
How much it costs
One plan, no bundles and no extra fees for genres or devices. The price depends only on the number of locations and zones.
$12per month for the first location, billed annually
Catalog, player, schedule, subscription agreement and license certificate. $144 a year, or $17/mo billed monthly
$7for each additional location
A chain is managed from one account. $84 a year, or $12/mo billed monthly
$4for a separate zone
Its own playlist and schedule for a separate room. $48 a year, or $5/mo billed monthly
Prices are per month when billed annually, which is the cheapest option. Monthly billing is available and costs more. After your application is approved, we send an invoice or a payment link. Full plan terms
Frequently asked questions
Do I need to pay PRO fees for music in a car dealership?
Not for our catalog. Every Harmonia track is original music produced for business use and is not registered with PROs such as ASCAP, BMI, SOCAN, PRS for Music, APRA AMCOS or GEMA. You pay only the subscription, and it includes a public-performance license for your venue.
What music suits a showroom?
Modern minimalism, boutique classical, boutique jazz: restrained formats without recognizable vocals. A client spends anywhere from half an hour to several hours on the floor talking to a salesperson, and the music shouldn't interfere with that.
How much does music for car dealerships cost per month?
From $12/mo per location when billed annually ($144 a year). Monthly billing is $17/mo. Each additional location in the same company is cheaper: $7/mo billed annually or $12/mo billed monthly. A separate zone with its own playlist is $4/mo billed annually or $5/mo billed monthly. There are no hidden fees for genres or devices.
Can I play Spotify or Apple Music in a dealership?
No. Personal accounts on Spotify, Apple Music and YouTube Music are licensed for personal, non-commercial listening only, and their terms of service forbid playing them in a business. Music in a public space counts as public performance, which a personal subscription does not cover. You need either a public-performance license from the rights organizations in your country or a catalog that is licensed for business use, like ours.
Can I play different music in the showroom and the service waiting area?
Yes. Each zone gets its own playlist, volume and schedule. A restrained premium background on the floor, a bit livelier in the waiting area, and usually off in the service bay. A zone costs from $4/mo on top of the location.
What do I show during a music licensing inspection?
Two documents: your subscription agreement with Harmonia and the license certificate (PDF) issued for each location. The certificate confirms that the venue holds a public-performance license for our catalog. If a rights organization contacts you, write to legal@harmonia-b2b.com and we will help you with the paperwork.
What happens if I play unlicensed music in a dealership?
Playing music publicly without the right license can lead to claims and fines from performing rights organizations (PROs). The rules and the amounts depend on the country. A subscription to a catalog that includes a public-performance license removes this risk for the music you play from it.
What if I run a chain of dealerships?
Each location is connected separately: the first from $12/mo, every additional one from $7/mo when billed annually. Playlists and schedules are set centrally from one account, so staff on site don't have to configure anything.
Get music playing in your dealership
Send an application and we approve it within one business day. From $12/mo per location, billed annually.
See also: Clothing store, Office & coworking and Hotel. How our PRO-free licensing works is explained on a separate page.